Right about now, speculation for Apple’s big September announcement starts to ramp up. What new products will it introduce? Those in the know (though with Apple, no one really is) are predicting a slimmer, more water resistant iPhone 7 with an improved camera and no headphone jack. iOS 10 is probably coming, as well as a new and improved Siri—will she talk to Alexa? And there are expectations for the usual software upgrades to Apple TV, Apple Watch and iPad.
What if Apple"s Next Big Announcement Was About Customer Experience, Not a New iPhone?
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