As a country, Australia makes a great petri dish.
It has a relatively small population, it’s English-speaking and it has an estimated smartphone penetration of 84 percent — all qualities that make it the ideal place for Tinder to test its new features, according to the dating app’s founder.
Australians take to product updates faster than other markets, Tinder chairman Sean Rad told Mashable in Sydney on Tuesday. And that’s why features like Tinder Social, which allows users to set up group dates, were piloted here first. Read more…
More about Testing, Dating Apps, Sean Rad, Tinder Social, and Tinder
Why has this country become Tinder"s favourite testing ground?
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