Foursquare’s transformation from fun consumer app into serious behind-the-scenes business is taking another step forward.
The location app is rolling out a new platform open to all mobile apps that will allow them get to the front of your smartphone, capturing your attention at the right time and more importantly in the right place through location-based triggering of push notifications and app features.
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It’s another step in the evolution of a company that was started more than a decade ago by New Yorker Dennis Crowley (), who wanted to build a mobile app to connect his friends, understanding where they were so they could potentially meet up IRL.
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Foursquare offers every mobile app access to your whereabouts
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