Marketing software industry analysts said Marketo was ripe for acquisition — just not by a private equity firm. San Francisco-based Vista Equity Partners scooped up the San Mateo, Calif.-based marketing automation provider for $ 1.79 billion yesterday. In April, Vista dropped $ 1.65 billion on the acquisition of Tysons Corner, Va.
A Surprise $1.79B Private Equity Investment - and the Fate of Marketo
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