Atlassian is perhaps the quintessential example of how new companies are built. Founded in Australia, the company has scaled and is now firmly entrenched in the U.S. as a publicly listed company.
The interesting thing about Atlassian, at least compared to better known SaaS companies such as Box or Salesforce, is that it has scaled without resorting to the traditional model of having high-paid, and high-pressure, salespeople. Atlassian seems to have mastered the viral approach to selling, and it has an almost rabid following within enterprise development shops.
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IDG Contributor Network: Developers cheer as Atlassian delivers continuously from the cloud
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