Pick your partner, fast! The billion-dollar corporate square dance is heating up.
Toyota has made an undisclosed investment in Uber, the ride-hailing market leader, and entered into a strategic partnership to collaborate on new leasing options for drivers, the two companies announced Tuesday.
The pairing is the latest in what is quickly starting to resemble a high-powered corporate dance to determine the future of automotive travel.
Just hours before the Toyota-Uber deal was (somewhat hastily and vaguely) announced, Uber rival Gett and Volkswagen announced a similar arrangement with Volkswagen investing $ 300 million in the startup. Read more…
More about Self Driving Cars, Cars, Toyota, Ride Hailing, and Uber
Uber finally gets its big automotive partner: Toyota
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