Let’s be honest: Snapchat has defied conventional design aesthetic and user experience.
By any objective measure, the app should not have been a successful endeavor. Yet, here we are. Snapchat is one of the most popular interactive platforms in the digital space. It has more users than LinkedIn, Pinterest, or Twitter, and its daily video views have increased 400% year over year.
The app is poised to continue its explosive growth because it gives the end user something that they didn’t even know they wanted — and now can’t seem to live without. As someone who believes in the value of design, this disconnect has always intrigued me. How could something that breaks traditional aspects of design be so popular? Read more…
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