There is a war being waged for Jakarta’s nine million commuters, and the country’s largest traditional taxi company just made a huge play to counter the rising threat from the ride-hailing competition.
Blue Bird, which runs a fleet of 23,000 taxis across the country, announced on Thursday it was teaming up with another big traditional player, Go-Jek.
Go-Jek, which dominates the motorcycle taxi market, has expanded in recent years to cars, under its Go-car feature.
The move is a strategic one, aimed at tackling a big announcement also made on Thursday by Grab, the reigning ride-hailing app. Read more…
More about Grab, Go Jek, Blue Bird, Ride Hailing Apps, and Taxi
Indonesia"s largest fleet of taxis teams up to beat ride-hailing apps
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