While in Israel late last year, I caught up with Shaked Zin and Avi Shulman, co-founders of security company . PureSec was in a bit of a conundrum. It was doing important work but in a space that was still nascent: . As such, it was having a hard time both articulating its value proposition and getting investors to understand and commit to their story.
I found this conundrum interesting. Serverless computing is, after all, pretty high on the hype cycle. Ever since Amazon Web Services (AWS) introduced the notion of serverless via its offering a few years ago, all vendors have been rushing to commercialize their own serverless offering.
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